Continuing on with our mini series, let’s dive into Twitter!

Blog Posts longer than 1,500 words receive 68.1% more tweets!

Are you catching a theme here? πŸ™‚ Longer blog posts are your money makers! This isn’t to say that short blog posts aren’t viable (a lot of our posts are short), but if you’re looking to take advantage of of social media, then you’ll want to pump out some lengthy posts.

88% of businesses with more than 100 employees use Twitter for marketing purposes

Twitter is almost a requirement for ANY business; especially online ones. Most social media platforms can get bogged down with, well, social media. And not necessarily the advertising or connecting kind. Facebook has become a well for sharing memes, Instagram won’t allow links (unless they’re paid) and you’re confined to images. Tumblr is hit and miss. This isn’t to say that they aren’t viable, because they are, but Twitter is your bread and butter.

The social media platform is practically set up for small businesses. You can utilize hashtags, connect with others, network, link out to various sources, implement images, and text.

Twitter has nearly 4 times as many users internationally as in the US

Twitter has a HUGE outreach. And despite your location, it’s pretty easy to connect with anyone anywhere. Facebook, for example, can be pretty limiting. Typically your advertisements are only going to be marketed to those in the same country or who speak the same language. While this is true of Twitter, it’s easier to connect with those outside of your area.

Tweets with video get 6 times as many retweets as tweets with photos

Typically, photos are your money makers. And while this is still true of Twitter, videos are the sweet spot when it comes to engagements and retweets… And chances are, you already have a YouTube channel so why not double your exposure and link to your vids on Twitter? πŸ™‚

Thanks to Jeff Desjardins for the graphics!

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