I think it’s time to talk about using social media platforms to their fullest potential. I’ll break this down into sections regarding a few of the top ones. They’ll be published over the course of next week. 🙂 Today, we’ll cover Facebook.
Let’s dive in!
That’s quite a bit of attention! For the most part, people tend to think that longer posts aren’t as attractive as shorter ones that are more “to the point.” After all, we’re familiar with that acronym TL;DR (too long didn’t read). Well, this isn’t necessarily true. There are still those that are after the instant gratification posts, but you can accommodate them while also appealing to this audience that likes authority pieces. Get to the point as I did on the header of this, but offer further reading.
However, if you are trying to sell a product or convince a client to pick you over your competitors, longer pieces are going to be a good selling point for you. They allow your audience an opportunity to really get to know you and they also show them that you know what you’re talking about.
Arguably, this one should be pretty obvious. If you’re advertising on Facebook, images are going to attract more attention than just text. Obviously this applies to buying ad space on Facebook, but it also helps your personal/business posts attract attention. People are more likely to stop for at least a moment if you have an attractive or interesting image. And sometimes that moment is all you need to get their attention (and business).
Your images do need text though. You can’t just throw an image up and expect people to know what you’re selling. Text on the image takes care of this, but it’s distracting. You want to let your product shine through on its own. So limit your ad title to 4 words and the description to 15. These have the highest rates of success.
Even though people check their Facebook pretty regularly, they don’t spend much time on it during business hours. So if you’re looking to make a dedicated post at a certain time, schedule it to go live between these times. While location will affect this, you’ll still manage to catch a large portion of people during their lunch break… Or what I like to call “my shovel food into my mouth while I check social media” break.
There are also other good times to post as well: 5pm-7pm on weekdays, and anywhere between 9am to 12pm on weekends can be a hot spot as well.
Facebook used to be a place to share what was on your mind, pictures of your food and memes. While it still caters to that, it’s also become a great resource for business owners. Facebook allows you to connect intimately with your clients, keep them up to date with what’s going on with your company, and the latest updates. After all, not everyone is going to check your website (or emails) daily or even weekly. But you know what they are checking daily? Facebook.
Thank you to Jeff Desjardins for the statistics! <3
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